The "Couche-Tard / REIGN Chance to Win a Train with Thor Trip Giveaway" (the "Sweepstakes") is only open to legal residents of Quebec, who have reached the age of twenty-one (21) at the time of entry and possess a valid passport with at least six (6) months validity from trip end date, except employees, representatives and agents, and members of their immediate families (i.e. parents, spouses, siblings, children, grandparents, step parents, step children and step siblings, and their respective spouses, and those living in the same household, whether or not related) of Reign Beverage Company, LLC ("Reign" or "Sponsor"), participating Couche-Tard stores (subsidiaries of Alimentation Couche-Tard Inc.), the Sweepstakes administrator: Streetmeet Inc. o/a Unoapp & Digital Menubox ("UNOapp"), the fulfillment agency: LPi Communications Group ("LPi"), and their respective affiliated companies, parent companies, subsidiaries, participating promotional partners, retailers, distributors, advertising and promotion agencies, webmasters and any company involved in the creation, design, execution, production, or fulfillment of the Sweepstakes (the "Sweepstakes Entities").


Sponsor: Reign Beverage Company, LLC
Administrator: Streetmeet Inc. o/a Unoapp & Digital Menubox


By participating in the Sweepstakes, entrant fully and unconditionally agrees to, and accepts, these official rules (the "Official Rules") and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Sweepstakes.


The Sweepstakes begins at 12:01 AM Eastern Time ("ET"), on August 18, 2020 and ends at 11:59 PM ET, on October 12, 2020 (collectively the "Promotion Period"). UNOapp's computer is the official time-keeping device for this Sweepstakes.


No Purchase Necessary. To enter, complete the following steps:

Step 1: Text "ISLANDE" to 87878 to receive a Sweepstakes link. Regular text messaging rates, airtime, data, and carrier charges may apply;

Step 2: Fill in the required fields and accept the UNOapp terms and conditions. Sweepstakes entrants will be required to consent to receiving electronic messages, and the collection, use, storage, and disclosure, of their personal information by Sponsor and UNOapp for the purposes of the Sweepstakes via text message to complete their entry;

Step 3: You will receive the following message: "You have been entered into the Grand Prize draw. Click on the following link for a chance to win an Instant Prize";

Step 4: When the "scratch here" screen appears, move your finger across the screen to see if you are a potential Instant Prize winner (subject to correctly answering a skill-testing question);

Step 5: Winners will receive a text message and link to download if they have won.

Regular text messaging rates, airtime, data, and carrier charges may apply; no other costs or other obligation will be incurred, by entering the Sweepstakes. The complete official rules can be found at: https://www.reigncontests.com/ctthor .

All entries must be received during the Promotion Period. Entries which are incomplete, late, lost, irregular in any way or sent by an unauthorized method are void and will not be eligible or accepted at the time of the draw. Only one (1) entry per mobile phone number, per day. Only one (1) mobile phone number may be used by any one person to participate in this Sweepstakes. Any personal information submitted will be used for the purposes of administering this Sweepstakes only.

Entries will only be accepted as described herein and will not be accepted by any other means. The potential winner will be identified as the authorized account holder of the phone number used to enter the Sweepstakes.


Grand Prize: There is one (1) Grand Prize available to be won. The Grand Prize includes: (a) round-trip, economy class airfare tickets for Grand Prize Winner and his/her one (1) guest from a major airport near the Grand Prize Winner's residence (as selected by Sponsor in its sole discretion) to Keflavík Airport in Iceland; (b) three (3) nights' standard hotel accommodations (based on double occupancy); (c) two passes to attend a training session with strongman Thor (Hafthor) Bjornssen; and (d) five hundred Canadian dollars in spending money ($500.00 CAD). The trip is planned for May 2021, but still to be determined in Sponsor's sole discretion. Grand Prize prizing hotel reserves the right to restrict booking at any time. The approximate retail value ("ARV") of the Grand Prize is $4000.00 CAD. The ARV of the Grand Prize may vary depending on Grand Prize Winner's residence, market conditions, changes in value of components (e.g., air transportation and hotel rates) and other reasons. Sponsor is not responsible for, and the Grand Prize Winner will not receive, the difference between the actual value of the Grand Prize at the time of award and the stated ARV in these Official Rules or in any Sweepstakes-related correspondence or materials. Specific travel arrangements and all prize details not specified herein will be made and determined in Sponsor's sole discretion. Travel must originate from and end at the same airport. It is the Grand Prize Winner's and guest's sole responsibility to comply with all travel requirements, which include, without limitation, presenting necessary identification at the time of travel (including a passport). Flight schedules are subject to change without notice. Sponsor is not liable for any missed prize events, opportunities or expenses incurred as a consequence of flight cancellation/delay or ground transportation delay. Grand Prize Winner will be required to provide a credit card at time of accommodation check-in to cover hotel incidentals. Grand Prize Winner's guest must be twenty-one (21) years of age or older at time of Sweepstakes start.

Instant Prizes: There are five (5) "Instant Prizes" available to be won. Each is one (1) REIGN™ branded portable charger/wireless speaker. The approximate retail value ("ARV") of each Instant Prize is $70.00 CAD.

From time to time herein, the Grand Prize and the Instant Prize may be collectively referred to as the "Prizes" and individually as a "Prize". Prize suppliers are independent parties over which Sponsor does not exercise any control. Sponsor is not responsible for the acts or omissions of these suppliers nor does it assume responsibility for any warranty, claims, losses, damages, costs, expenses, delays or loss of enjoyment to any prize winner.

Each Prize must be accepted as awarded, and may not be assigned, substituted or redeemed for cash value. In case of the unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value. Limit of one (1) Grand Prize per household. Limit of one (1) Instant Prize per household. Each Instant Prize winner will be eligible for the Grand Prize draw.


A random draw from all eligible entries for the Grand Prize will be made by Sponsor's SMS provider, UNOapp, on October 14, 2020. The draw will be at UNOapp, 670 Caledonia Rd., 2nd Floor, Toronto, ON M6E 4V9, at approximately 3:00 PM ET, to select one (1) potential Grand Prize winner.


The odds of winning an Instant Prize will depend on the time of each entry scratch played. Prior to the Promotion Period, the Administrator will randomly pre-select a series of winning times during the Promotion Period using a computer algorithm. Each winning time is associated with a single Instant Prize. The time of scratch will determine whether a person is eligible to win an Instant Prize. The first person to scratch at a winning time (or, if no scratch is recorded at a winning time, the first person to scratch after that winning time) is a potential winner eligible to win the Prize associated with that time. The odds and number of Instant Prizes available to be won will diminish as Instant Prizes are claimed during the Promotion Period. The odds of winning a Grand Prize in this Sweepstakes depends on the total number of valid entries received during the Promotion Period.


To be declared a potential Prize winner, the selected entrant who is eligible for any Prize will be required to correctly answer unaided (mechanical or otherwise), a time-limited mathematical skill-testing question at a predetermined mutually convenient time. Following the draw described herein, a selected entrant will be contacted by email or by phone or text at the telephone number provided by the entrant. If the selected entrant cannot be reached personally without leaving a message by telephone within two (2) business days of the first phone call made and after a minimum of two (2) attempts by a Sponsor representative, and if such selected entrant fails to execute and return a declaration and release form within two (2) business days from the date of receipt thereof, or if he or she does not otherwise comply with these Official Rules, his or her entry will be forfeited and the next selected entrant drawn will be contacted on the third (3rd) day and such process may be repeated at the discretion of the Sponsor.

As a condition of winning and accepting receipt of any Prize, each Prize winner shall sign a declaration and release, in the form requested by Sponsor, confirming compliance with the Sweepstakes Official Rules, acceptance of the prize as awarded, and releasing Reign and all the Sweepstakes Entities.


Reign and its parent and affiliates, and the agents of each, may, from time to time, upon consent of the entrant, use the personal information provided in connection with this Sweepstakes to contact the winning entrant for the purpose of delivering a Prize. For further information about Reign's and its parent's and affiliates' use of personal information, please visit Reign's website and review the Privacy Policy and Terms of Use accessible at https://www.reignbodyfuel.com/Privacy and https://www.reignbodyfuel.com/Terms respectively.

Reign will treat all personal information in accordance with relevant privacy laws. It is the intention of Reign that all personal information provided in connection with the Sweepstakes be kept confidential and used only for the purposes outlined herein or as permitted in Reign's Terms of Use and Privacy Policy.

By entering the Sweepstakes and providing their consent, Sweepstakes entrants agree to the use of their personal information for the purposes described herein or in Reign's Terms of Use and Privacy Policy. Sweepstakes entrants may withdraw this consent at any time by emailing [email protected]; or by calling 1-833-836-5857; or writing to Reign Beverage Company, LLC, Attn: Legal Department, 1547 Knowles Ave, Los Angeles, CA 90063.


By entering this Sweepstakes, entrants agree to comply with these Official Rules and with the decisions of Sponsor and the Administrator as they relate thereto.

By entering the Sweepstakes, each Prize winner agrees to sign a Declaration, as described above. In addition, each Prize winner agrees to the use of his/her name, place of residence and image in any publicity carried out by Sponsor without compensation.

By accepting a Prize in connection with this Sweepstakes, each Prize winner must agree to release, remise and forever discharge Sponsor, its parent, the Sweepstakes Entities, and all affiliates thereof from any claims, liabilities or damages incurred in connection with the delivery, installation, use and consumption of a Prize.

Sponsor assumes no responsibility or liability for lost, late, misdirected or incomplete entries, codes and release documents or for any problems or failures. Sponsor is not responsible for any incorrect or inaccurate information, or by any technical or human error, which may occur in the processing of entries in the Sweepstakes. If for any reason, the Sweepstakes is not capable of running as planned, including without limitation, due to the coronavirus pandemic (COVID-19) pandemic, other epidemics or medical emergencies, infection by computer bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes or cause it to not comply with any applicable law having jurisdiction over Sponsor, then, subject to regulatory approval when required, Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend this Sweepstakes without notice, including, without limitation, the right to modify or amend the Promotion Period.

Sponsor is not responsible if the Sweepstakes cannot take place or is delayed, or if any Prize cannot be awarded due to delays, interruptions or failures due to acts of God, war, natural disasters, the coronavirus (COVID-19) pandemic, other epidemics or medical emergencies, government mandated lockdowns, weather, acts or threats of terroris, strikes, lockouts, labor disputes, work stoppages, fire acts of government, other force majeure events or other events outside the reasonable control of the Sponsor.

Sponsor reserves the right to disqualify any entrant who it finds to be in violation of these Official Rules or tampering with the Sweepstakes process. Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to participate. Any attempt by anyone to deliberately undermine the legitimate operation of this Sweepstakes is in violation of criminal and civil laws and Sponsor reserves the right to seek damages or other legal remedy to the fullest extent permitted by law.

All decisions of Sponsor in connection with this Sweepstakes are final and binding in all respects. Each Prize must be accepted as awarded. Each Prize is non-transferable.

All entries become the property of Reign Beverage Company, LLC. and will not be returned.

This Sweepstakes and the terms and conditions contained in these Official Rules, shall be exclusively governed by and construed in accordance with the laws of the Province of Ontario, Canada and the federal laws of Canada applicable therein.

This Sweepstakes is subject to all applicable federal, provincial and municipal laws and is void where prohibited.

These Official Rules are available at https://www.reigncontests.com/ctthor .

For Quebec Residents only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux (the "Régie") for a ruling. Any litigation respecting the awarding of the prize may be submitted to the Régie only for the purpose of helping parties reach a settlement.

For residents of all provinces, excepting Quebec: All disputes, disagreements, controversies, questions or claims arising out of or relating to this Contest, including, without limitation, with respect to its execution, validity, application, interpretation, performance, breach, termination or enforcement ("Disputes"), shall be (a) resolved individually, without resort to any form of class action, and (b) shall be determined by a sole Arbitrator (the "Arbitrator") under the Arbitration Act, 1991 (Ontario) (the "Act"). The resolution of Disputes pursuant to this section shall be final and binding upon the parties, and there shall be no appeal therefrom, including, without limitation, any appeal to a court on a question of law, a question of fact or a question of mixed fact and law. In addition: (a) section 7(2) of the Act will not apply to the arbitration; (b) unless the parties otherwise agree, the Arbitrator will be appointed by a judge of the Superior Court of Justice of Ontario on the application of any party on notice to all the other parties. No individual shall be appointed as Arbitrator unless he or she agrees in writing to be bound by the provisions of this Article; (c) the arbitration shall take place in the City of Toronto unless otherwise agreed in writing by the parties; (d) subject to the Act, the Arbitrator may conduct the arbitration in the manner the Arbitrator considers appropriate; (e) the language to be used in the arbitration shall be English; (f) within seven (7) calendar days after appointment the arbitrator shall set the hearing date, which shall be within ninety (90) calendar days after the filing date of the demand for arbitration unless a later date is required for a good cause shown. The parties agree to a mutual exchange of relevant documents and the taking of up to a maximum of five (5) depositions by each party to last no more than two (2) calendar days in aggregate for each party; (g) the parties desire that any Dispute should be conducted in strict confidence and that there shall be no disclosure to any person of the existence of the Dispute or any aspect of the Dispute except as is necessary for the resolution of the Dispute; and (h) the Arbitrator shall have the right to determine all questions of law and jurisdiction, including questions as to whether a claim is arbitral, and shall have the right to grant legal and equitable relief including injunctive relief and the right to grant permanent and interim injunctive relief, and final and interim damages awards. The Arbitrator shall also have the discretion to award costs, including reasonable legal fees and expenses, reasonable expert's fees and expenses, reasonable witnesses fees and expenses pre-award and post-award interest and costs of the arbitration.

All REIGN™ trademarks are owned by Reign Beverage Company, LLC and/or its parent, subsidiary, and affiliated companies. Other trademarks appearing are the property of their respective owners.

Mini Rules (POS COPY):

†NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Regular text messaging and data rates apply. Sweepstakes open to legal residents of QC, age 21+. For complete details and official rules visit https://www.reigncontests.com/ctthor. Sweepstakes begins on 08/18/20 at 12:01AM ET and ends on 10/12/20 at 11:59PM ET. Random draw 10/14/20 at 3:00PM ET. There is 1 Grand Prize trip for 2 to be won and includes: round trip airfare to Iceland; 3 nights hotel accommodations, passes to attend a training session with strongman Thor, and $500 CAD spending money (ARV $4000). 5 Instant Prizes: each a REIGN™ branded portable charger/wireless speaker (ARV $70). Skill-testing question required. See Rule 13 for odds of winning a prize. Only 1 entry per mobile phone number, per day.

Mini rules for small POS

†NO PURCHASE NECESSARY. Reg text messages/data rates apply. Open to legal residents of QC, age 21+. Official rules visit https://www.reigncontests.com/ctthor. Begins 8/18/20 at 12:01AM ET, ends 10/12/20 at 11:59PM ET. Draw 10/14/20. 1 Grand Prize trip for 2 to be won and includes: flights; 3 nights' hotel accommodations, passes to attend a training session with Thor, and $500 CAD spending money (ARV $4000). 5 Instant Prizes: each a REIGN™ branded portable charger/wireless speaker (ARV $70). Skill-testing question required. See Rule 13 for odds of winning a prize.